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Dan Fost

San Francisco freelance writer and author of "Giants Baseball Experience"

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Month: May 2009

The Mule of Smule: Marketing the Ocarina and Leaf Trombone iPhone Apps

May 7, 2009January 12, 2011 SimonMy Writing

Sure, Smule — that Silicon Valley start-upĀ featured in today’s Times — has an unusual pedigree, melding computers and music to create applications that turn the iPhone into a musical instrument. But how does it get the word out? Who drums up the fervor among its fans?

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iPhone App Firm SonicMule Puts Music at Users’ Fingertips: May, 2009

May 7, 2009August 8, 2012 SimonMy Writing

iPhone App Firm SonicMule Puts Music at Users’ Fingertips May 7, 2009 Ge Wang blows softly, his fingers move lightly, and “Auld Lang Syne” comes floating out in ethereal electronic notes. Then his instrument rings, so he answers it and starts chattering away.

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