My Writing

As a freelance writer, I am working for publications including the New York Times, USA Today, Fortune.com, Plenty magazine and San Francisco magazine. Links to my most recent work, with the first couple of paragraphs from each, are below:

The New York Times: Nov. 13, 2008
For Former Google Employees, Start-Ups Are A Family Affair

Avichal Garg, a former Google employee, got backing from ex-Googlers to become a founder of PrepMe.com.

Many former Google employees, now entrepreneurs, have tapped into a network of affluent and technically skilled investors — their former co-workers.

AS befits a company whose name is a play on words, Google (named for the mathematical term “googol”) has come up with playful names for its workers. Employees are known as Googlers, new employees are Nooglers and gay employees are Gayglers. Now that the company has been around for a decade and employs upward of 20,000 people, another group has earned its own name: former Googlers are known as Xooglers.

Many of the Xooglers (the name is a contraction of ex-Googlers but is pronounced “zooglers”) are young, entrepreneurial and, thanks to Google’s soaring success, wealthy enough to start their own second acts. Some are starting companies in Silicon Valley and beyond, and others are helping to finance those ventures.

With investment money scarcer because of the financial crisis, many Xoogler entrepreneurs have tapped into a network of affluent and technically skilled investors — their former co-workers, some of whom still work at Google.

(Photo by Peter DaSilva for The New York Times)

The New York Times: Oct. 29, 2008
Long May You Run: Neil Young’s Fuel-Efficient Lincoln

Neil Young in the Linc Volt

Neil Young wants fuel-efficient cars, and as a politically active rock star, he wants everyone else to have them, too. But Mr. Young is not ready to give up his love of big cars, and he doesn’t think many other drivers are, either.

So Mr. Young, the iconoclastic godfather of grunge, has assembled a team to turn a nearly 20-foot-long, 5,000-pound 1959 Lincoln Continental into a vehicle that will run on natural gas, electricity or some other form of clean energy. His aim is to win the Progressive Insurance Automotive X Prize, a $10 million challenge to develop a vehicle that can get 100 miles per gallon or better by 2009.

The New York Times: Oct. 1, 2008

LET’S MEET From left, Manoj Duggirala, Priyank Chodisetti and Jan Leeman at the California offices of GiveandTake. Likes Taking Risks, Profitable Returns: Online Matchmakers Introduce Entrepreneurs to Investors

EVAN SHEFTEL of New York knew he could grow his business of buying and refining old jewelry. All he needed was capital, and quickly. But he had exhausted his credit with conventional lenders.

Across the country, in Los Angeles, Jay Turo and his company, Growthink, were looking for profitable investments.

Thanks to the Web site RaiseCapital.com, founded in March 2007 and based in Port Washington, N.Y., they found each other. Without even a face-to-face meeting, Growthink, a venture investment firm, put $500,000 into Mr. Sheftel’s business, eAssay, this year and is already seeing returns.

In a financial counterpart to online dating services, companies like RaiseCapital, Go4Funding and Go Big Network are giving small businesses a new way to meet prospective investors. And with turmoil in the financial markets, credit tightening and uneasiness about the conventional financial system, these companies hope to provide opportunities to invest, to lend and to borrow — and to find a market for these services.

(The photo is of, from left, Manoj Duggirala, Priyank Chodisetti and Jan Leeman at the California offices of GiveandTake, by Jessica Brandi Lifland for The New York Times.)

Plenty: October 2008

Plenty 20

For the annual cover story on the Plenty 20, I profiled 20 businesses that are helping change the world in ways large and small.

A123 Systems
Applied Materials
Arup
Bon Appétit Management Company
Coskata
Environmental Working Group
Forest Stewardship Council
Google
Home Depot
Iberdrola
IBM
Innovest Strategic Value Advisors
Intergovernmental Panel on Climate Change (IPCC)
Mitchell Gold + Bob Williams
Nike
Patagonia
Pizza Fusion
RecycleBank
Swiss Re
TransFair USA

Plenty: October 2008

Purfresh Fresh Take: Ozone technology may keep foods fresher longer

Each year, $7.5 trillion worth of food is moved around the planet, and 30 percent of it spoils before it ever gets to market. But more than edibles is wasted along the way—all the water and energy used to grow and transport the food also goes down the drain. If goods could be kept fresh and healthy for longer periods of time, famines and rice riots could become a thing of the past. The price of food might drop as more of it becomes available. And if a natural preservative were introduced that didn’t compromise organically produced food, Mother Nature would profit all the more.

One company—Purfresh, a firm based in Fremont, California—thinks it has found such a solution in ozone. Ozone is a key ingredient in urban smog and forms an atmospheric layer whose depletion is hastening climate change. It’s also a gas with many industrial uses, including as a potent antibacterial. Just a tiny spritz of ozone in water can kill E coli and salmonella bacteria more effectively than chlorine and without any significant residual effects. It can also keep produce fresher longer.

Plenty: August 2008

EnerNOC command center A Smarter Spark: The start-up companies that will build the smart energy grid

The electric meters on the outside of your house haven’t changed in nearly a century. They’re stark symbols of a utility system that’s riddled with outdated practices and age-old inefficiencies. But now a handful of startups are pushing to create a “smart grid” that could discourage excess energy use by both utilities and consumers.

These companies stand at the heart of a broad and powerful push to reduce energy consumption and deliver it more efficiently. In the fight to reduce global emissions, this initiative could prove even more critical than developing new and renewable forms of energy; it tackles the demand-side issues, where people use it, rather than the supply side, where it’s generated.

New York Times: Aug. 10, 2008

Edwin Catmull Too Animated? (From the Suits column)

Edwin Catmull (above), who runs Pixar Animation Studios and Walt Disney Animation Studios, just got back from his first meditation retreat, at the Shambhala Mountain Center in northern Colorado.

“I almost flunked meditation,” he said. “When things are intense and there’s a lot at stake, I have no trouble focusing. But when they’re not intense, my brain starts popping off in all sorts of places.” (The rest of the story is at the Times site; third item in column.)

Popular Science: June 2008
Charging Ahead

Green Plug A new type of charger called the Green Plug aims to replace the pile of power bricks under your desk with a hub that powers multiple devices at once, but only when they need it. The idea behind the system, due out early next year, is that software in gadgets would let them tell the hub exactly how much power they need. When its battery is full, the device tells the Green Plug to cut the juice. Current chargers keep drawing a small amount of power as long as they’re plugged into an outlet. (This overcharging also reduces battery life.) The company estimates that large homes could save up to $30 a year by replacing their standard chargers with smart hubs.

The Green Plug uses the USB ports common on small gadgets such as MP3 players. For bigger items, like laptops, it has proposed a modified USB connection with extra wires that delivers more power. The company says it has signed on manufacturers that, early next year, will sell gadgets such as monitors and digital picture frames with traditional chargers and the Green Plug software. A five-port charging hub will sell for about $100, with possible rebates from utilities.

Also from Popular Science, June 2008: Green Your Office

Replace your guzzling supplies with these workplace sippers: HP Deskjet D2545 printer, Xerox high-yield paper, Lenovo ThinkVision L200p monitor and Watt Stopper Isolé IDP power strip. (Follow the links to the images in the Photo Gallery.)

New York Times: May 25, 2008

Peter Magowan by European Pressphoto Agency from NYT A Change in the Lineup (from the Suits column)
Peter A. Magowan, 66, has worn many hats in his life. He is a scion of the founders of Merrill Lynch and is a former chief executive of Safeway, and he is now the president and managing general partner of the San Francisco Giants.

Mr. Magowan announced last week that he would take off his baseball cap at the end of this season and hand it to William H. Neukom, president of the American Bar Association and former general counsel at Microsoft.

Mr. Neukom, also 66, helped steer Microsoft through its toughest antitrust battles. Next season, he will take up the challenge of trying to lead the Giants to their first World Series title after 50 years of frustration in San Francisco. The team has suffered three consecutive sub-.500 seasons, and is near last place in its division.

(The photo of Peter Magowan is from the European Pressphoto Agency.)

New York Times: May 21, 2008
‘The Coffee Was Lousy. The Wait Was Long.’

Jeremy Stoppelman of Yelp by Jim Wilson of the New York Times THE Rooz Cafe, a restaurant and coffee shop in Oakland, Calif., signals its distaste for patrons who post reviews on Yelp.com with a small sign: No Yelpers.

The sign is routinely ignored by devotees of Yelp, a San Francisco Internet company that enables average folks to write reviews of everything from restaurants to plumbers to parks.

“If you want good coffee and a comfy place to work, I’d recommend this place,” wrote Stephanie S., who gave Rooz four stars. “And the No Yelpers sticker made me laugh.”

Rooz’s owner, Steve Ranjbin, said he put the sticker up as a joke, but added that he had a complaint about Yelp.

“Yelp does not respect us as business owners,” Mr. Ranjbin said. “They don’t listen to business owners unless you’re an advertiser paying Yelp.”

Mr. Ranjbin, who said that amateur reviews can hurt his business, said some had misquoted him or called his employees names, but that Yelp had refused to take these comments down. Yelp rarely removes reviews, even when advertisers complain, preferring to let the crowd have its say.

The proliferating reviews of Mr. Ranjbin’s establishment offer a good illustration of people’s newfound love of comparing notes via reviews online.

According to Nielsen/NetRatings, 2.5 percent of all Internet users in March went to Yelp.com, and traffic there quadrupled over the last year. Yelp tracks its users through Google Analytics, and the company, which is almost four years old, said it had 9.5 million unique visitors in April, nearly double the 5 million it reported last October. There are more than 2.6 million reviews on the site.

(The photo is of Jeremy Stoppelman, Yelp co-founder and CEO, by Jim Wilson, The New York Times.)

New York Times: May 21, 2008
Using the Web to Draw in Crowds
NIKI RUSS FEDERMAN feels that her 94-year-old family business, Russ & Daughters on the Lower East Side of New York, is fighting for survival in a retail environment under assault by chain stores and generic tastes.

The delicatessen cases loaded with caviar, smoked salmon, pickled herring and homemade cream cheese, not to mention the dried fruits, chocolates and halvah at the sweets counter, signify a bastion in a battle to keep Jewish food culture from disappearing.

Ms. Russ Federman, 30, whose great-grandfather, Joel Russ, founded the store, says that business is thriving — thanks, at least in part, to Web sites that attract young cosmopolitan crowds to the Houston Street store. Those sites include Chowhound, where food lovers flock, and Yelp, which enables anyone to review a business.

“Sites like Yelp make places like us seem hip, as opposed to being seen as stodgy old-school places,” Ms. Russ Federman said.

New York Times: May 21, 2008
A Movement and a Market Converge at a Bank
Sue Conley and Peggy Smith of Cowgirl Creamery FOR 14 years, Cowgirl Creamery in San Francisco has been making award-winning organic cheeses and growing — to more than $8 million in sales last year. Yet no bank had ever actively sought its business until New Resource Bank came calling.

“A bank has never been excited about us,” said Sue Conley, a co-founder of the creamery, which is based in Petaluma, Calif. “Banks just haven’t understood what we’re doing or how it might be successful. We were really taken aback when New Resource said they’d like to work with us.”

New Resource opened in San Francisco in 2006 with the theory that helping green businesses like Cowgirl Creamery would be good for its own bottom line. Peter Liu, the founder of New Resource, had worked as a vice president at Credit Suisse First Boston and at Chase Manhattan Bank, but he was also an environmentalist who saw sustainability as a long-term trend.

“Green is going to evolve from a social movement to a market opportunity,” Mr. Liu said. “There will be real opportunities for new businesses, new technologies, new products and new services that are demanded by consumers.”

New York Times: April 21, 2008
Hot Time, Living in the City

Clara Villarosa, from New York Times One night, not long after Joan and Bob Johnson had moved from suburban Beaverton, Ore., to downtown Portland, they saw a sign for a concert at a local church and decided to stop in. It was just the sort of urban experience that the Johnsons, who are retired, had moved to the city for.

The concert was marvelous, Mrs. Johnson said, and they stayed for the church service afterward. But the walk home was another kind of urban experience.

“It was quarter to one, and Portland was as dead as a doornail,” said Mrs. Johnson, 78. “Here were two people out walking, all alone. I could hear people ask, Have you got any money? — and I didn’t know where the voices were coming from.”

The Johnsons made it home safely, and, like many of their peers, continue to enjoy the new life that came with their move from the suburbs into the city. Many retirees and people near retirement find cities not only vibrant and full of culture, but also loaded with easily accessible services, from first-rate hospitals and doctors to grocery stores that deliver.

And as David Downs, a professor in Virginia Commonwealth University’s Real Estate and Land Development program, put it, a condominium in a downtown area “is a whole lot more exciting and invigorating, and charges one’s batteries a whole lot more, than being surrounded by geezers.”

(The photo is of Clara Villarosa, who moved from Denver to Harlem, by Ruby Washington, The New York Times.)

San Francisco Business Times: April 18, 2008
Mayor, UCSF envision science-focused K-8 school

Hydra Mendoza, at the site where a school will rise Joining all the high-priced development in Mission Bay, if all goes according to plan, will be one of the most unlikely of new urban buildings: a public school.

The San Francisco Unified School District has reached an agreement with a variety of other Mission Bay stakeholders to build a science and technology school that would not only serve children from kindergarten through eighth grade, but would also have a top floor devoted to science labs for high school students from throughout the city.

(Photo is of Hydra Mendoza, at the site where a school will rise, by Najib Joe Hakim, SF Business Times)

New York Times: April 14, 2008
Despite Silicon Valley Optimism, a Disease Resists Cure

Mike Homer SAN FRANCISCO — In Silicon Valley, an unshakable optimism holds that the right combination of money, brains and computing power can solve any problem.

Mike Homer, a hard-charging executive at Netscape Communications in the 1990s, and his friends certainly subscribed to that belief. It is what led them two years ago to donate hundreds of thousands of dollars, along with powerful new computers, to the University of California, San Francisco, where some of the nation’s top researchers are trying to solve intractable medical mysteries.

In a cruel twist of fate, however, the group is getting a sober lesson in the limits of technology and money. Last May, Mr. Homer, 50, learned he had Creutzfeldt-Jakob disease, a rare brain-wasting disorder sometimes likened to mad cow disease. A cure has not been found.

Similar lessons, under different circumstances, were learned last year when technological search-and-rescue operations, using the power of distributed computing, came up empty in the hunt for a computer scientist lost at sea and for an adventurer whose plane had disappeared in the desert.

Yet instead of discouraging the people involved, these failures have nourished an even stronger belief that if the person in front of them cannot be cured or helped, then the technology developed or refined in the effort will at least help a much broader section of society.

For more information: Here’s a link to UCSF’s Fight for Mike, which is raising money for the battle against Creutzfeldt Jakob Disease.

San Francisco magazine: April 2008
Lords of No Rings: After 50 years in San Francisco without a single World Series title, the Giants have now passed all the pretenders. Stay in denial if you wish, but this is America’s most heartbroken baseball team.

Dan and Harry before Giants game September 2007 In hindsight, you could see trouble brewing. The moment the Giants’ final game in New York ended, the players bolted for the clubhouse and a mob descended onto the field. A teenager ran straight for second base, tearing it from its moorings. The crowd kept cops away from the fans prying home plate loose. The bullpen roof splintered beneath scores of battering hands. A small group pried off the bronze plaque honoring Eddie Grant, the most prominent Major Leaguer to die in World War I. The next day, September 30, 1957, a Daily News full-spread headline proclaimed, “The N.Y. Giants Is Dead.” Funny to most of the world—but not to these fans. Their team was moving to San Francisco.

Out west, buoyant city officials had already placed Polo Grounds sod under glass in city hall. But the rioting fans in New York, at once despondent and angry, couldn’t have cared less about the team’s new life on the ascendant West Coast. They tore the Polo Grounds to pieces, yanking out chunks of turf as if they could replant them the following spring and see their beloved team grow tall again.

Out of this agony, the San Francisco Giants were born. This year’s home opener, on April 7, will mark the team’s 50th anniversary. While we’ll celebrate its great stars, from Willie Mays and Willie McCovey to Barry Bonds, and the 32 winning seasons (compared with only 18 losers), there remains a subject so inherently miserable, it rarely bears thought or mention: The most heartbroken team in baseball is now ours, the boys in black and orange, from San Francisco.

The story was accompanied by several sidebars. (I recommend getting the magazine itself, for the fantastic layout and full page photos of the Polo Grounds in ruins, Juan Marichal clubbing John Roseboro, Will Clark dejected on the field, and Dusty Baker in tears. But I can only link to the text here.)

Pick a Curse, Any Curse: How the most superstitious of all sports handles failure. Five potential supernatural causes of the Giants’ West Coast futility, including my own favorite, the Curse of Coogan’s Bluff.

The Heartbreaks: Nine hair-pulling events that drove Giants fans to the brink of collapse. From McCovey’s line drive that ended the 1962 Series, to the 2002 meltdown that came after Dusty Baker handed the game ball to Russ Ortiz, the Giants know how to hurt a fan.

The Greatest Losers of All: Illustrator Mark Ulriksen plays “What If” as he chooses his all-time favorite Giants. Ulriksen, a frequent New Yorker cover artist and lifelong Giants fan, illustrated the story with his dream lineup including Willie Mays and Barry Bonds — with a cloud hanging over their heads.

Plenty magazine: April/May 2008
Solar Synergy: Dot-com meets green in Sun Microsystems’ Blackbox

Blackbox The computing industry likes to brag about how much power it puts at our fingertips, but what it doesn’t mention are the megawatts all those computers draw off electrical grids.

Jonathan Koomey, a staff scientist at the Lawrence Berkeley National Laboratory, announced in a February 2007 report (funded by Advanced Micro Devices) that the servers and associated infrastructures that run US data centers consumed about $2.7 billion in energy bills in 2005. That’s as much as all the country’s color television sets and more than double the amount servers consumed five years before. Because of concerns about that consumption, demand from the public, new legislation, and scarcity issues tied to maxed-out grids like the one that serves Wall Street, green technology is sweeping Silicon Valley. Visions of promising new markets have Valley investors thinking in both shades of green—ecological and economic.

Tech giant Sun Microsystems is one of those firms retooling its business around the environmental movement. “We are reshaping our product portfolio to be more energy efficient and eco-friendly,” says Subodh Bapat, a vice president and distinguished engineer at Sun, responsible for driving the company’s systems level energy strategy.

New York Times: April 9, 2008
Closing the Doors That Virtual Sprawl Leaves Open

The advent of virtualization software has made it possible for companies to use virtual computers to run various critical tasks, wringing more work from their computers. The software enables a single computer to run several different operating systems, or several copies of the same system..

Once a company has a network of “virtual machines,” its data center can run much more cost-efficiently, with fewer computers and lower power costs.

New technology, however, often brings new problems, and the rise of virtual machines also makes it harder for corporate I.T. managers to track everything the machines are doing. The risks run from security lapses to not even knowing what programs are running, which can expose companies to licensing liabilities and knock them out of compliance with some federal rules.

Release 2.0: March 2008
Virtual Worlds: The Next Generation

Virtual Worlds: A Business Guide In a report for O’Reilly Media’s Release 2.0 entitled, “Virtual Worlds: A Business Guide,” I wrote a story on how children are growing up remarkably adept in virtual worlds. The publication is available in PDF format for $249, so the story is not available for free online.

Virtual worlds aimed at kids attract far more people than those aimed at adults. Webkinz or Club Penguin may not look very interesting to the average adult, but the six-year-old set can’t get enough of them. Virtual worlds for children are making money and drawing the backing of big media companies. And you can bet that the kids who are populating these worlds will be manipulating avatars in the grownup virtual worlds of the future.

The New York Times: March 12, 2008
Killer Statue — Psyched About the Site!
Toga night with College Group at the Met in the Greek and Roman Galleries The Indianapolis Museum of Art has its own video channel on YouTube. The Oakland Museum of California reaches out to online tastemakers to help push events. The Brooklyn Museum of Art has built its own application on the social networking site Facebook, allowing people to share images of museum artwork.
These and other museums have discovered social media in a big way. It’s no longer enough for a museum to put up a Web site and hope that people find it. Many museums are discovering that the Web 2.0 world lets them advance their mission online to bring in new and often younger visitors and to educate a wider audience.

“We used to engage people through catalogs, but coffee tables aren’t where people are engaging anymore,” said James G. Leventhal, director of development and marketing at the Judah L. Magnes Museum in Berkeley, Calif., which is focused on Jewish life and culture. “Sincere social engagement happens on computers now.”

(Copyrighted photo above by Don Pollard from a toga night in the Met’s new Greek and Roman Galleries, one of the events that the College Group at the Met organized and which is documented on the Met’s Flickr page. The photos is used here with permission of the Metropolitan Museum of Art.)

Fortune.com: March 11, 2008
Welcome to Conference 2.0: Social media is putting an end to the passive role attendees traditionally play at business gatherings
The now-infamous Zuckerberg-Lacy interview

AUSTIN, TEXAS — We’ve all been there: the dull business conference. A half-empty room of half-asleep attendees answer their e-mail on laptops and BlackBerries, while some hapless speaker lumbers through a PowerPoint speech.
That scenario is about to change, thanks to the growing ubiquity of social media. Consider author Sarah Lacy’s disastrous interview of Facebook founder and CEO Mark Zuckerberg at the annual South by Southwest Interactive Festival here. Lacy, a Business Week columnist and author of a forthcoming book on Zuckerberg and other Web 2.0 titans, drew the crowd’s wrath by asking Zuckerberg too many questions about his age and his company’s outrageous $15 billion valuation and not enough questions about issues more fundamental to how Facebook operates - things like trust, privacy, and accessibility to software developers. On top of that, Lacy interrupted Zuckerberg, seemed to flirt with him, and then grew hostile as the crowd turned against her.
And did it ever turn. Many in the audience started posting their thoughts on Twitter, a service that broadcasts instant messages, and the ire built. The crowd began hooting and jeering.

(Above photo of Zuckerberg and Lacy by Julio Fernandez, oraclejulio on Flickr, reproduced here under a Creative Commons license.)

The New York Times: March 16, 2008
Technology Makes Life Easier?
In a room packed with new-media devotees last week, Mark Cuban, the founder of the HDNet television network, emerged at one point as a digital doubting Thomas compared with Michael D. Eisner, the former chief of Disney.

The New York Times: Feb. 25, 2008
On the Internet, Everyone Can Hear You Complain Thor Muller and Lane Becker of Get SatisfactionA San Francisco start-up called Get Satisfaction is the latest online ombudsman to try to mediate customer service complaints. Get Satisfaction allows people to post feedback about their experiences with any company they choose, and it encourages companies to visit its site, www.getsatisfaction.com, to respond publicly. Since September, when the site began, people have posted complaints or comments regarding 2,000 companies, and 40 percent of the companies have answered, at no charge to either side.

(The photo is of Thor Muller, left, chief executive and a co-founder of the start-up company Get Satisfaction, and Lane Becker, a co-founder, by Thor Swift for The New York Times.)

The New York Times: Feb. 20, 2008
They’re Working on Their Own, Just Side by Side

Cat in the Hat Factory

CONTEMPLATING his career path a couple of years ago, a young computer programmer named Brad Neuberg faced a modern predicament. “It seemed I could either have a job, which would give me structure and community,” he said, “or I could be freelance and have freedom and independence. Why couldn’t I have both?”
As someone used to hacking out solutions, Mr. Neuberg took action. He created a word — coworking, eliminating the hyphen — and rented space in a building, starting a movement.
While coworking has evolved since Mr. Neuberg’s epiphany in 2005, dozens of places around the country and increasingly around the world now offer such arrangements, where someone sets up an office and rents out desks, creating a community of people who have different jobs but who want to share ideas.

Inspiration Strikes Only a Desk Away

Sidebar to the Coworking story above: One of the most frequently cited advantages of coworking is the cross pollination that takes place. People share ideas rather than actually drum up business.

(The photo is of Eddie Codel, John Vlahides and a friend at the Hat Factory, by Randi Lynn Beach for The New York Times.)

The New York Times: January 7, 2008
Some Brand-Name Bloggers Say Stress of Posting is a Hazard to their Health
Om Malik Om Malik’s blog, GigaOm, regularly breaks news about the technology industry. Last week, the journalist turned blogger broke a big story about himself. Mr. Malik, 41, blogged that he had suffered a heart attack on Dec. 28.
“I was able to walk into the hospital for treatment that night and have been recovering here ever since,” Mr. Malik wrote. “With the support of my family and my team, I am on the road to a full recovery. I am going to be O.K.”
His heart attack — and his blogging about it — raises the issue of what happens when a blogger becomes a name brand.
“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.”

The New York Times: December 17, 2007
Once broke, GameStop moves up to S.&P. 500
Shoppers at a GameStop store in Manhattan Just over a decade ago, the company now known as GameStop was bankrupt, and analysts in the video game industry predicted that people would buy games online rather than in its mall stores.
But instead the franchise grew, pulled from its financial woes by a group of investors led by Leonard Riggio, the founder and chairman of Barnes & Noble. Spun off from Barnes & Noble in 2004, GameStop calls itself the world’s largest video game retailer.
Now the company can add a new distinction: member of the Standard & Poor’s 500-stock index. On Thursday, after Dow Jones & Company was acquired by the News Corporation and lost its berth in that index, GameStop took its place, moving up from a midsize index.

(The photo is of shoppers in a GameStop store in Manhattan, by Don Hogan Charles, The New York Times.)

USA Today: December 12, 2007
Watch out for the ‘evil twin’ when using public Wi-Fi
For the modern nomadic worker, few things are more enjoyable than heading to a cafe, ordering a cappuccino and firing up the laptop to get some work done. As far as anyone you’re e-mailing knows, you’re at the office.
Unfortunately, few things expose your work to greater security risks than latching onto a public Wi-Fi service. Most people don’t realize the risks, and even fewer have the ability to perform the geeky tasks that would fix it.

The New York Times: December 5, 2007
There Are Ways to Help Lassie Come Home
Who let the dogs out? And who is going to find them? Well, you can call off the hounds because a new breed of gadgets helps dog owners track their wayward pets.
Two types of G.P.S. devices are battling it out in the marketplace. Some use cellular technology, sending messages to phones and e-mail accounts that Fido has wandered outside his virtual fence. Others use radio technology, which does not require a cell tower but has a more limited range.

Fortune.com: December 3, 2007
The fate of a Murdoch-owned MarketWatch
Among the prizes that Rupert Murdoch gets when the Dow Jones deal closes next month will be a highly trafficked Web site that could boost his fledgling Fox Business Network - and it has nothing to do with the Wall Street Journal. MarketWatch.com, the fifth most popular financial site on the Web, according to Hitwise, remains a largely unexplored part of the Dow Jones deal.

USA Today: November 21, 2007
One more thing cellphones could do: Replace wallets
Instead of reaching for your wallet in the next few years, you’ll be able to pull out your cellphone and wave it over a scanner to make a payment. Convenient? You bet. Secure? Companies working on this new system say it is rock solid.

The New York Times: November 14, 2007
Personal Assistants on Call, Just Not in the Next Office
nyt-photo-of-brickwork-office-in-bangalore-november-14-2007.jpg Entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks.

Nantucket Today: May/June 2006
Cowgirl Creamery
(Only the first 300 words are available online; a subscription to the magazine is required for the rest)
Hand-crafted, creamy, luscious rounds of Cowgirl Creamery cheese melt hearts and palates across the San Francisco Bay Area. The oozy rich cheeses spread across homemade crackers and brick-oven bread so smoothly that it’s easy to forget that it’s made with something as ordinary as the milk of cows.
Yet the cows behind this cheese are not exactly ordinary. In many ways, they’re the secret ingredient – the Cowgirls’ very reason for being.
The cows belong to the Straus Family Creamery, a small but pioneering organic operation in the hills above Tomales Bay, nearly two hours’ drive from San Francisco but only 10 miles from the Cowgirls’ rural cheese-making operation. These coddled cows, blessed with million-dollar views, are not given any hormones or antibiotics, and their pasture is not treated with any herbicides, pesticides or chemical fertilizers.
Every other day, a tanker full of the milk pulls up outside the Cowgirl Creamery and fills up a vat, and the process of making the cheese begins.

From 1998 to 2007, I was a technology reporter at the San Francisco Chronicle. My beat changed from time to time, as I specialized in media, Web 2.0, semiconductors, and software, as well as pitching in on profiles of people inside and outside of the tech world. I helped start two of the paper’s most popular blogs, the Culture Blog and the Technology Chronicles.

My posts to the Chronicle’s technology blog, aptly named The Technology Chronicles, are listed here in reverse chronological order.My most recent stories are here, again in reverse chronological order, and including the blog posts.

Some of my feature stories include:

Where Neo-Nomads’ Ideas Percolate: New ‘bedouins’ transform a laptop, cell phone and coffeehouse into their office
Sunday, March 11, 2007

A new breed of worker, fueled by caffeine and using the tools of modern technology, is flourishing in the coffeehouses of

San Francisco. Roaming from cafe to cafe and borrowing a name from the nomadic Arabs who wandered freely in the desert, they’ve come to be known as “bedouins.”

San Francisco’s modern-day bedouins are typically armed with laptops and cell phones, paying for their office space and Internet access by buying coffee and muffins.

What are people ‘twittering’ about? Oddly addictive technology broadcasts what users are doing via IM, Web, cell

Monday, March 19, 2007

I was one of the first reporters in the mainstream media to write about Twitter, thanks in part to getting totally addicted to it at South by Southwest 2007. My story said: “A simple little technology has the digerati all atwitter. Make that the twitterati. Twitter, a way to broadcast short text messages to large groups of people, is growing about 20 percent a week and in only seven months is already up to 60,000 users. More than a million messages, known as “twitters” to those in the know, have been sent out. The technology, from small but cutting-edge Obvious Corp. in San Francisco’s

South

Park neighborhood, has already attracted influential users such as presidential candidate John Edwards.”

WHERE OLD AND NEW MEDIA COLLIDE

March 16, 2007

Two worlds collided at the South by Southwest Interactive Festival this week. Online media of all sorts is coming of age, and the festival was one of its biggest defining moments. The event aims to bring together new technologies and their practitioners to spur innovation. While the mainstream press was barely present, the conference-cum-weeklong-party was more thoroughly reported on than some national political conventions. And central to the whole movement are companies from the Bay Area, ranging from San Francisco news aggregators like Digg.com to giant video-sharing sites like Google’s YouTube.

DIGITAL UTOPIA - A new breed of technologists envisions a democratic world improved by the Internet

Sunday, Nov. 5, 2006

Behind the random silliness of YouTube videos and the juvenile frivolity of MySpace Web sites lies a powerful idea: Everyday people are using technology to gain control of the media and change the world. At least that’s what a new breed of Internet technologists and entrepreneurs want us to believe. The new Internet boom commonly referred to as Web 2.0 is really an exercise in digital democracy. Dubbed Digital Utopians by some, and Web 2.0 innovators by others, this latest wave of tech gurus champion community over commerce, sharing ideas over sharing profits.

 

The Top 10 Lies of Web 2.0

Nov. 6, 2006

Although I was raked over the coals for this blog post, which was supposedly inconsistent with the Digital Utopians story that ran the day before (see above), I remain proud of the way we deflated a little of the bubble that is growing around Web 2.0. Witness number 2 on the list: “This is not a bubble. Hot parties, overheated PR pitches, and five or six dozen social networking sites are just healthy indicators of a new boom.”

Valley’s ‘Mr. Web 2.0′ seeks next big thing - TechCrunch blog ruffles feathers on the Internet beat

Dec. 6, 2006

Michael Arrington’s influential blog TechCrunch — where startups get pimped and big news sometimes breaks first — has vaulted him into the post of “Mr. Web 2.0,” a kingmaker among

Silicon Valley entrepreneurs and a figure of controversy in the media.

Do they have a good marriage? You can take that to the bank

June 4, 2006

He’s tall, has wispy red hair and is given to wisecracks. She’s shorter and more serious, with dark hair and a dark complexion. But don’t mistake Herb and Marion Sandler for a study in opposites. Instead, this couple, now in their 70s and making headlines for selling Golden West Financial Corp. to Wachovia Corp. for slightly more than $24 billion in cash and stock last month, achieved extraordinary success by working as a team.

Microsoft’s CEO: Fight continues - Ballmer says Google tough search foe but not unbeatable

May 12, 2006

Steve Ballmer, the excitable and often combative chief executive officer of Microsoft Corp., came to Silicon Valley in a somewhat conciliatory mood Thursday, tipping his hat to archrival Google Inc. for building a powerful lead in Internet advertising.

DISNEY, SEEKING NEW MAGIC, BUYS PIXAR - JOBS’ NEXT ROLE: Whatever part he chooses, he’s unlikely to cast himself as silent partner

Jan. 25, 2006

When Steve Jobs sold Pixar to Walt Disney Co., I wrote a profile of the man, even though he wouldn’t speak to me (or most other reporters). My story said that, “In the wake of Disney’s blockbuster acquisition of Pixar, Steve Jobs brings his quest for perfection to an even grander stage. He is the largest individual shareholder in the storied Walt Disney Co. And he remains the head of Apple Computer, the revolutionary computing company he founded and later reinvented as a digital music powerhouse. Not bad for a man who was considered washed up 20 years ago and was battling cancer a mere 18 months ago.”

STEVE JOBS: Live blogging from the Macworld floor

On the floor of Macworld Expo 2007, I live-blogged Steve Jobs’ keynote speech in which the Apple CEO first unveiled the iPhone.